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Video Marketing for Lead Generation & B2B sales on LinkedIn

How to create video marketing for social media - For Personal Branding, Lead Generation & B2B Sales (2021)

4.55 / 5.0
85 students2 hours 32 minutes

Created by Gustavo Escobar Henríquez, offered on Udemy

bestcourses score™

Student feedback


To make sure that we score courses properly, we pay a lot of attention to the reviews students leave on courses and how many students are taking a course in the first place. This course has a total of 85 students which left 12 reviews at an average rating of 4.55, which is below the average.

Course length


We analyze course length to see if courses cover all important aspects of a topic, taking into account how long the course is compared to the category average. This course has a length of 2 hours 32 minutes, which is pretty short. This might not be a bad thing, but we've found that longer courses are often more detailed & comprehensive. The average course length for this entire category is 2 hours 30 minutes.

Overall score


This course currently has a bestcourses score of 5.1/10, which makes it an average course. Overall, there are probably better courses available for this topic on our platform.


If you are wondering how to create video marketing in 2021, or how to use video marketing for lead generation and B2C and B2B sales, then this course will help you find the answers and the skills that you need to create great videos for social media.

Social Media Video Marketing

How to be sure if this course is for you:

This course is definitely not for everyone. But it is for you if you want to create video content for your business. Particularly if your goal is to generate brand awareness, boost your personal brand, and generate leads through social media.

It is for you if you are a beginner and know nothing about video creation and video marketing for social media.

It is NOT for you if you are already creating good video content and you want to improve your skills… I bet you someone will enroll and complain later about a comment like “this video marketing course is for beginners, if you are already experienced don’t enroll, I wish I had known!!” it is sad, but it will happen. LOL

Why Video Marketing for Social Media

Videos are far more engaging than any other form of digital marketing content. It is not about what you or I might prefer, it is about making the most out of our efforts, and the video creation or video marketing will deliver better results than any other form of content.

Video marketing delivers more views and more engagement from your potential customers, and therefore more brand awareness and more rapport, which ultimately means an increase in high-quality leads and sales. No matter if you are in B2B sales or in B2C sales, video content will help you boost your brand.

How to create video marketing in 2021

When talking about video creation we can find a wide range of options and styles. And it can be overwhelming for someone that is just getting started with it.

That is why in this course you will learn the video marketing styles that we use to run lead generation campaigns for our clients. Our campaigns are mostly LinkedIn lead generation for B2B sales, but this video creation process works for any social media and industry.

And by the end of this course, you will know exactly what to do to create amazing videos into your digital content strategy, or better said into your lead generation strategy.

Lead Generation

You might be wondering why we are talking so much about lead generation if this is a video creation and video marketing course. Well, here is the thing, this course is not meant to teach you how to create video marketing content just because; our goal is for you to be able to create content so that you can generate more high-quality leads and increase your sales.

We are a lead generation agency, we run LinkedIn lead generation campaigns for professionals and companies from all over the world, and we know that when you include this kind of video marketing into your business development or lead generation strategies the results are awesome.

B2C and B2B sale

No matter if you are in B2B sales or in B2C, if you are a solopreneur, coach, or if you work in a 300 employees company, adding video content to your social media strategy will help you increase your brand awareness. And if your video creation strategy is focused on delivering value to your potential clients, then not only will you increase your brand awareness, but you will also achieve the pursued “know you, like you, and trust you” digital marketing dream.

Video Marketing is king and queen for digital marketing and social media.

                                                                                                 ENROLL NOW!                              

                                                                                             SEE YOU INSIDE :D    

What you will learn

  • How to create video marketing in 2021
  • You will be ready to create 1-3 videos per week, starting as soon as you are done with the course
  • How to use video for your social media digital marketing strategy
  • How to create professional-looking video ads with InVideo
  • You will learn to capture your audience with engaging video marketing
  • You will be ready to boost your social media presence with video
  • You will learn how to use video marketing in social media for lead generation and B2C and B2B sales


  • In one of the sections we teach how to create professional-looking video marketing with InVideo (a subscription software). You will learn other ways to create video marketing for your social media campaign, but InVideo is an important part of the course.
  • We will also talk about Camtasia, another paid editing software
  • While none of these are required, it is highly recommended to at least test the first one.
  • It is recommended to have a social media account, either on LinkedIn, Instagram, Twitter or Facebook
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Frequently asked questions

  • Price: $49.99
  • Platform: Udemy
  • Language: English
  • 2 hours 32 minutes
Video Marketing for Lead Generation & B2B sales on LinkedIn thumbnail

bestcourses score: 5.1/10

There might be better courses available for this topic.