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Marketing Psychology: Neuromarketing & Marketing Psychology

Marketing Psychology 2021: Consumer Behavior | Consumer Psychology | Psychological Marketing | Neuromarketing Persuasion

4.35 / 5.0
21967 students3 hours 52 minutes

Created by Dekker Fraser, MBA, offered on Udemy

bestcourses score™

Student feedback


To make sure that we score courses properly, we pay a lot of attention to the reviews students leave on courses and how many students are taking a course in the first place. This course has a total of 21967 students which left 199 reviews at an average rating of 4.35. Impressive!

Course length


We analyze course length to see if courses cover all important aspects of a topic, taking into account how long the course is compared to the category average. This course has a length of 3 hours 52 minutes, which is pretty short. This might not be a bad thing, but we've found that longer courses are often more detailed & comprehensive. The average course length for this entire category is 2 hours 45 minutes.

Overall score


This course currently has a bestcourses score of 7.4/10, which makes it a great course to learn from. On our entire platform, only 15% of courses achieve this rating!


Learn the most effective and cutting-edge psychological techniques that convince people to TRY, BUY, and KEEP BUYING your products!

  • Write a cold email that gets TONS of responses

  • Optimize your pricing to MAXIMIZE revenue

  • Dramatically improve your website and landing page performance

  • Trigger IMMEDIATE responses from customers

  • Build habit-forming product marketing

  • Maximize advertising effectiveness on LinkedIn and elsewhere

  • Change ANYONE'S mind

  • Influence & persuade

  • Create a sense of urgency that compels people to act NOW

  • Adjust consumer behavior

  • Make your marketing content go VIRAL!

  • Get commitment

  • Address objections that hold people back from buying

  • Make your brand more likable

  • Optimize your customer journey

  • Get influencers to endorse your product

  • Generate word-of-mouth

  • Optimize your marketing surveys to get higher responses

    Sell MORE and leave people wanting MORE!

This course teaches you the most effective principles of marketing psychology and how to apply them in the real world of product marketing. By the end of this course, you will know the most important concepts in marketing psychology and how to implement them for your product. You will know how to convince people to try your product and buy it. And also, specific tactical details such as cold emails and how to make your content go viral.

I've been applying these marketing psychological principles for over 11 years for companies including Sony PlayStation, a Google-backed startup, and numerous small and mid-sized companies. Learn advanced MBA level marketing psychology from a veteran marketing executive with a top MBA.

I studied under some of the top business psychologists at the Kellogg School of Management and Columbia Business School. I also learned from the head of behavioral science at a major research firms and have been formally trained in psychology and psychological statistics. I want to help you SELL MORE PRODUCTS!

[Includes real product marketing case studies!]

Marketing Psychology | Psychology Marketing | Marketing Psychology 101 | Market Psychology | Marketing Psychologie | Psychology of Advertising | Sell with Psychology | Psychological Marketing | Psychological Selling | Behavioral Economics | Behavior Marketing | Behaviour Marketing | Marketing Consumer Behavior | Consumer Psychology | Consumer Behavior | Consumer Behaviour | Consumer Psychology | MBA Marketing Psychology

What you will learn

  • Product Marketing Psychology
  • Consumer Psychology
  • Consumer Behavior
  • Psychological Marketing
  • Behavior Marketing
  • Psychology
  • Marketing Psychology


  • Marketing Experience
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Frequently asked questions

  • Price: $109.99
  • Platform: Udemy
  • Language: English
  • 3 hours 52 minutes
Marketing Psychology: Neuromarketing & Marketing Psychology thumbnail

bestcourses score: 7.4/10

This course is better than many others in its category.