bestcourses is supported by learners. When you buy through links on our website, we may earn an affiliate commission. Learn more

Market Research & Consumer Behavior

Learn how a consumer thinks and makes a decision to develop a marketing strategy

2.31 / 5.0
19 students 39 minutes

Created by Gurukul by IntutMI, offered on Udemy

bestcourses score™

Student feedback


To make sure that we score courses properly, we pay a lot of attention to the reviews students leave on courses and how many students are taking a course in the first place. This course has a total of 19 students which left 8 reviews at an average rating of 2.31, which is below the average.

Course length


We analyze course length to see if courses cover all important aspects of a topic, taking into account how long the course is compared to the category average. This course has a length of 39 minutes, which is pretty short. This might not be a bad thing, but we've found that longer courses are often more detailed & comprehensive. The average course length for this entire category is 2 hours 45 minutes.

Overall score


This course currently has a bestcourses score of 1.4/10, which makes it an below average course. Overall, there are most likely better courses available for this topic on our platform.


This course will help you to develop an understanding of the importance of knowing your consumers and how to go about conducting thorough market research.

As you may have realized, this Consumer Behavior and Market Research course is part of the Marketing Strategy Specialization.

This is a 4 weeks course spread around various modules.

We hope you enjoy this course and that it will help you take your product to new heights!

What you will learn

  • Students will see the tools and methods to be able to effectively conduct & / or hire and interpret marketing research
  • Students will learn the building blocks of consumer behavior and decision-making process and how to implement this knowledge in the formulation of effective marketing strategies and tactic.
  • This course will help you develop an understanding of the importance of knowing your consumers and how to go about conducting thorough market research


  • No. This is a open for all MOOC which teaches from basics. The student however, must have some knowledge of business and marketing to fully grasp the concept.
Udemy logo
Available on


With almost 200,000 courses and close to 50 million students, Udemy is one of the most visited online learning platforms. Popular topics include software development, the digital economy, but also more traditional topics like cooking and music.

Frequently asked questions

  • Price: $19.99
  • Platform: Udemy
  • Language: English
  • 39 minutes
Market Research & Consumer Behavior thumbnail

bestcourses score: 1.4/10

There are most likely better courses available for this topic.