bestcourses is supported by learners. When you buy through links on our website, we may earn an affiliate commission. Learn more

Essentials of marketing management

Marketing Concepts and Usage etc.

0 / 5.0
0 students1 hours 11 minutes

Created by Akansha Srivastava, offered on Udemy

bestcourses score™

Course length


We analyze course length to see if courses cover all important aspects of a topic, taking into account how long the course is compared to the category average. This course has a length of 1 hours 11 minutes, which is pretty short. This might not be a bad thing, but we've found that longer courses are often more detailed & comprehensive. The average course length for this entire category is 2 hours 45 minutes.

Overall score


This course currently has a bestcourses score of 1.7/10, which makes it an below average course. Overall, there are most likely better courses available for this topic on our platform.


In the course which I am offering, the students will learn the marketing basics, fundamentals and strategies to apply practically too. Marketing management course enables a student to understand the fundamentals of marketing concept and the role marketing plays in business. This course enables a student to understand the 'Marketing mix' elements and the strategies and principles underlying the modern marketing practices. The course methodology encourages students to explore for themselves the role of a marketing manager and the boundaries of marketing.

The development of effective sales persons based on sound customer relationships is the cornerstone of the course. The relationship between personal selling and the other elements of marketing strategy are analyzed. Concepts from the behavioral sciences are explored to show their application in sales situations including the psychology of selling and the importance of relationship building. Attention is focused on the development and demonstration of effective sales presentation techniques for retail, business-to-business, services and nonprofit selling.

Economic analysis of consumer and producer behavior and decision making with a concentration on how economic agents voluntarily interact in markets for various goods and services. Also This course is designed to expose the student to the myriad of ways in which basic business functions can be enhanced through information technology. The primary areas of emphasis will be marketing and the many elements comprising the Internet. These elements include such issues as website design, web and data analytics, search engine optimization, social media marketing, and the implementation of the marketing mix within the digital medium.This course studies the interacting business activities designed to plan, price, promote and distribute want-satisfying products and services to present and potential customers. The course incorporates current developments in marketing to acquaint students with the present-day challenges of marketing activities.

What you will learn

  • In the course which i am offering, the students will learn the marketing basics, fundamentals and strategies to apply practically too.


  • Not as such, everyone who has a keen interest in marketing and business or wants to develop an interest even without no skills or knowledge regarding the same are welcome.
Udemy logo
Available on


With almost 200,000 courses and close to 50 million students, Udemy is one of the most visited online learning platforms. Popular topics include software development, the digital economy, but also more traditional topics like cooking and music.

Frequently asked questions

  • Price: $24.99
  • Platform: Udemy
  • Language: English
  • 1 hours 11 minutes
Essentials of marketing management thumbnail

bestcourses score: 1.7/10

There are most likely better courses available for this topic.