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Fundamentals of Direct Marketing

Practices that profit

4.4 / 5.0
40 students4 hours 26 minutes

Created by Chris Rosa, offered on Udemy

bestcourses score™

Student feedback


To make sure that we score courses properly, we pay a lot of attention to the reviews students leave on courses and how many students are taking a course in the first place. This course has a total of 40 students which left 15 reviews at an average rating of 4.4, which is below the average.

Course length


We analyze course length to see if courses cover all important aspects of a topic, taking into account how long the course is compared to the category average. This course has a length of 4 hours 26 minutes, which is pretty short. This might not be a bad thing, but we've found that longer courses are often more detailed & comprehensive. The average course length for this entire category is 2 hours 45 minutes.

Overall score


This course currently has a bestcourses score of 4.1/10, which makes it an below average course. Overall, there are most likely better courses available for this topic on our platform.


Performance-based marketing, direct response marketing, and target marketing. They're all different flavors of what is called direct marketing -- the most powerful and provable path to generating profitable customer relationships for the long term. In this course, I share over two decades of award-winning experience in the direct marketing industry and condense the fundamentals into 12 recorded lectures, quizzes, and supplemental content. It's all designed to help everyone from entry level to executive understand the strategy and effectively deploy the tactics that will help your career and business grow.

What you will learn

  • The basic concepts of direct marketing and how to put these into practice
  • How to understand the audience in order to develop effective media and creative strategies
  • The acronyms and analytics that define success or failure


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Frequently asked questions

  • Price: $79.99
  • Platform: Udemy
  • Language: English
  • 4 hours 26 minutes
Fundamentals of Direct Marketing thumbnail

bestcourses score: 4.1/10

There are most likely better courses available for this topic.