bestcourses is supported by learners. When you buy through links on our website, we may earn an affiliate commission. Learn more
Complete Guide to Marketing Management
Created by Sidra Siyal, offered on Udemy
To make sure that we score courses properly, we pay a lot of attention to the reviews students leave on courses and how many students are taking a course in the first place. This course has a total of 281 students which left 7 reviews at an average rating of 5, which is average.
We analyze course length to see if courses cover all important aspects of a topic, taking into account how long the course is compared to the category average. This course has a length of 34 minutes, which is pretty short. This might not be a bad thing, but we've found that longer courses are often more detailed & comprehensive. The average course length for this entire category is 2 hours 45 minutes.
This course currently has a bestcourses score of 5.0/10, which makes it an average course. Overall, there are probably better courses available for this topic on our platform.
Marketing programmes teach students specialised skills and information related to identifying target markets, developing pricing strategies, developing services and goods, and implementing promotional approaches to attract the proper consumers.
Defining Marketing and the Marketing Process
Marketing: Creating Customer Value and Engagement
Company and Marketing Strategy: Partnering to Build Customer Engagement,
Value, and Relationships
Understanding the Marketplace and Consumer Value
Analyzing the Marketing Environment
Managing Marketing Information to Gain Customer Insights
Consumer Markets and Buyer Behavior
Business Markets and Business Buyer Behaviour
Designing a Customer Value-Driven Strategy and Mix
Customer Value-Driven Marketing Strategy: Creating Value for larget Customers
Products. Services, and Brands: Building a Customer Value
Developing New Products and Managing the Product Life Cycle
Pricing: Understanding and Capturing Customer Value
Pricing Strategies: Additional Considerations
Marketing Channels: Delivering Customer Value
Retailing and Wholesaling
Engaging Consumers and Communicating Customer Value: Integrated Marketing
Advertising and Public Relations
Personal Selling and Sales Promotion
Direct. Online. Social Media. and Mobile Marketing
Creating Competitive Advantage
The Global Marketplace
Sustainable Marketing: Social Responsibility and Ethics
Customers are dealt with by marketing more than with any other corporate activity. Although we will soon look at more specific definitions of marketing, probably the simplest is this: Marketing is the process of attracting customers and maintaining successful client relationships. Marketing has two goals: to acquire new consumers by offering higher value and to retain and expand current customers by delivering value and satisfaction.
What you will learn
- Creating Customer Value and Engagement
- Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
- Understanding the Marketplace and Consumer Value
- Analyzing the Marketing Environment
- Managing Marketing Information to Gain Customer Insight
- Consumer Markets and Buyer Behavior
- Business Markets and Business Buyer Behaviors
- Designing a Customer Value-Driven Strategy and Mix
- Pricing: Understanding and Capturing Customer Value
- No prerequisites It's more than enough to have a new perspective and a desire to learn.