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MSc Marketing

Complete Guide to Marketing Management

5 / 5.0
281 students 34 minutes

Created by Sidra Siyal, offered on Udemy

bestcourses score™

Student feedback

5/10

To make sure that we score courses properly, we pay a lot of attention to the reviews students leave on courses and how many students are taking a course in the first place. This course has a total of 281 students which left 7 reviews at an average rating of 5, which is average.

Course length

5.5/10

We analyze course length to see if courses cover all important aspects of a topic, taking into account how long the course is compared to the category average. This course has a length of 34 minutes, which is pretty short. This might not be a bad thing, but we've found that longer courses are often more detailed & comprehensive. The average course length for this entire category is 2 hours 45 minutes.

Overall score

5.0/10

This course currently has a bestcourses score of 5.0/10, which makes it an average course. Overall, there are probably better courses available for this topic on our platform.

Description

Marketing programmes teach students specialised skills and information related to identifying target markets, developing pricing strategies, developing services and goods, and implementing promotional approaches to attract the proper consumers.

Course Content

Defining Marketing and the Marketing Process


  • Marketing: Creating Customer Value and Engagement

  • Company and Marketing Strategy: Partnering to Build Customer Engagement,

  • Value, and Relationships

Understanding the Marketplace and Consumer Value

  • Analyzing the Marketing Environment

  • Managing Marketing Information to Gain Customer Insights

  • Consumer Markets and Buyer Behavior

  • Business Markets and Business Buyer Behaviour

Designing a Customer Value-Driven Strategy and Mix

  • Customer Value-Driven Marketing Strategy: Creating Value for larget Customers

  • Products. Services, and Brands: Building a Customer Value

  • Developing New Products and Managing the Product Life Cycle

  • Pricing: Understanding and Capturing Customer Value

  • Pricing Strategies: Additional Considerations

  • Marketing Channels: Delivering Customer Value

  • Retailing and Wholesaling

  • Engaging Consumers and Communicating Customer Value: Integrated Marketing

  • Communication Strategy

  • Advertising and Public Relations

  • Personal Selling and Sales Promotion

  • Direct. Online. Social Media. and Mobile Marketing


Extending Marketing


  • Creating Competitive Advantage

  • The Global Marketplace

  • Sustainable Marketing: Social Responsibility and Ethics

Customers are dealt with by marketing more than with any other corporate activity. Although we will soon look at more specific definitions of marketing, probably the simplest is this: Marketing is the process of attracting customers and maintaining successful client relationships. Marketing has two goals: to acquire new consumers by offering higher value and to retain and expand current customers by delivering value and satisfaction.


What you will learn

  • Creating Customer Value and Engagement
  • Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
  • Understanding the Marketplace and Consumer Value
  • Analyzing the Marketing Environment
  • Managing Marketing Information to Gain Customer Insight
  • Consumer Markets and Buyer Behavior
  • Business Markets and Business Buyer Behaviors
  • Designing a Customer Value-Driven Strategy and Mix
  • Pricing: Understanding and Capturing Customer Value

Requirements

  • No prerequisites It's more than enough to have a new perspective and a desire to learn.
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Frequently asked questions

  • Price: $19.99
  • Platform: Udemy
  • Language: English
  • 34 minutes
MSc Marketing thumbnail

bestcourses score: 5.0/10

There might be better courses available for this topic.