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Google BigQuery and SQL with Google Analytics 4

Learn BigQuery and SQL for Marketers and Marketing Analytics with Google Analytics 4

4.75 / 5.0
252 students1 hours 4 minutes

Created by Anil Batra, offered on Udemy

bestcourses score™

Student feedback

4.9/10

To make sure that we score courses properly, we pay a lot of attention to the reviews students leave on courses and how many students are taking a course in the first place. This course has a total of 252 students which left 40 reviews at an average rating of 4.75, which is average.

Course length

9/10

We analyze course length to see if courses cover all important aspects of a topic, taking into account how long the course is compared to the category average. This course has a length of 1 hours 4 minutes, which is pretty short. This might not be a bad thing, but we've found that longer courses are often more detailed & comprehensive. The average course length for this entire category is 3 hours 13 minutes.

Overall score

5.4/10

This course currently has a bestcourses score of 5.4/10, which makes it an average course. Overall, there are probably better courses available for this topic on our platform.

Description

Learn BigQuery and SQL for Marketers and Marketing Analytics with Google Analytics 4 

Those who want to pursue a career in Marketing and Analytics should learn BigQuery.

This course is designed specifically for Marketers and Marketing Analytics. If you are using Google Analytics 4 then this is a must-have course for you. Google Analytics 4 now sends data directly to BigQuery. Many of the reports use used to get in Google Analytics are no longer there and you have to rely on BigQuery and Google Data Studio to build this report.

This course will teach you

  • What is BigQuery

  • What free and paid options you have

  • How you can integrate Google Analytics 4 with bigQuery

  • BigQuery + Google Analytics 4 (GA4) data structure

  • Writing SQL to pick the right data

  • Unnesting BigQuery data

  • BigQuery + Data Studio overview

Those who want to pursue a career in Marketing and Analytics should learn BigQuery.  Data integration with Google Analytics 4 (GA4), the new version of Google Analytics, and BigQuery make it easy for you to collected and analyze all the individual user-level data.

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high-performing Digital Marketers and Analysts.  I understand both the technology and the marketing side of the business.  I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. 

In addition, I have developed various courses and taught students from all over the world. I am an online instructor for the University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA), and Digital Analytics Association.

I have engineering degrees and an MBA.


What you will learn

  • Become a technical marketer who is savvy in both digital marketing and data analysis
  • Write advanced queries
  • Use BigQuery data in Google Data Studio

Requirements

  • Basic Understanding of marketing
  • Basic Understanding of Google Analytics 4
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Frequently asked questions

  • Price: $94.99
  • Platform: Udemy
  • Language: English
  • 1 hours 4 minutes
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bestcourses score: 5.4/10

There might be better courses available for this topic.