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Marketing Analytics Mastery: From Strategy to Application

Master the fundamentals of marketing analytics and start measuring the impact of your marketing efforts like a PRO!

4.44 / 5.0
560 students16 hours 51 minutes

Created by Stephen Tracy, offered on Udemy

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Student feedback


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Course length


We analyze course length to see if courses cover all important aspects of a topic, taking into account how long the course is compared to the category average. This course has a length of 16 hours 51 minutes, which is pretty short. This might not be a bad thing, but we've found that longer courses are often more detailed & comprehensive. The average course length for this entire category is 3 hours 13 minutes.

Overall score


This course currently has a bestcourses score of 5.3/10, which makes it an average course. Overall, there are probably better courses available for this topic on our platform.


Feeling overwhelmed with your marketing data? You're not alone! 83% of marketers say they struggle "to adapt to the volume of data" created by their marketing efforts, while 80% feel that there are "too many performance metrics" to keep track of. Today, it's essential for everyone to possess a foundation in data literacy. Whether you're an analyst, a brand manager, creative, or even a CMO, understanding how to collect, interpret and action your marketing data is quickly becoming the standard, rather than the exception.

I designed this course based on more than 10 years of knowledge and experience working directly in the field of data analytics and market research. We'll cover everything from theory to application, to ensure you're equipped with the knowledge to make sense of your marketing data and make logical, data-driven decisions both quickly and consistently.

With 17 hours of video across 50+ lectures and 40 downloadable resources, this course is packed with everything you need to learn in order to become an analytics PRO. Some of the things you'll learn include:

  • Fundamental concepts in marketing and the measurement of marketing

  • What are some of the most common measurement platforms, from web and app analytics to email marketing measurement

  • How to build an analytics strategy within your business

  • How to map out a marketing campaign user journey for more effective measurement

  • How to select the right metrics based on your business objective

  • How to identify and set benchmarks for your metrics

  • How to optimize your marketing through data and experimental testing

  • How to measure returns on marketing investment

What you will learn

  • How to choose meaningful metrics
  • How to measure the impact of your marketing efforts
  • How to test and optimize marketing activation
  • How to develop a data strategy
  • What are the different types of marketing measurement
  • How to choose the right tools
  • How to measure the ROI of your marketing efforts
  • How to create a visual map of a campaign plan for more effective measurement planning


  • Some experience in digital marketing will be useful
  • Basic skills in Excel will also help, but not required
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Frequently asked questions

  • Price: $94.99
  • Platform: Udemy
  • Language: English
  • 16 hours 51 minutes
Marketing Analytics Mastery: From Strategy to Application thumbnail

bestcourses score: 5.3/10

There might be better courses available for this topic.