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Digital Marketing Analytics : The Beginners Guide

Learn the fundamentals of marketing analytics from ground up

4.5 / 5.0
36 students1 hours 51 minutes

Created by Eduonix Learning Solutions, offered on Udemy

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Course length


We analyze course length to see if courses cover all important aspects of a topic, taking into account how long the course is compared to the category average. This course has a length of 1 hours 51 minutes, which is pretty short. This might not be a bad thing, but we've found that longer courses are often more detailed & comprehensive. The average course length for this entire category is 3 hours 13 minutes.

Overall score


This course currently has a bestcourses score of 4.3/10, which makes it an below average course. Overall, there are most likely better courses available for this topic on our platform.


Master data analytics to boost your digital marketing efforts!

The demand for understanding the customer is increasing & so is the demand for real-time analytics with high precision. Gone are the days when businesses used to predict customer behavior for high returns. Over the years, the business world has evolved significantly & this evolution has given rise to the usage of data analytics for boosting customer experience, conversion, ROIs & other key elements.

Considering this, here’s an exclusive course dedicated entirely to analytics for digital marketing. This course will train you with all the fundamentals of analytics along with its implementation in real-time.

The Importance Of Data Analytics?

  • Provides access to important data about your customer or brand.

  • Helps in understanding your customer.

  • Boosts conversion rate & ROIs.

  • Useful for effective segmentation.

  • Important for predictive analytics for data-driven decisions.

How This Course Can Be Useful For You?

This online tutorial on digital marketing analytics will unfold with the basic introduction & gives you detailed insights about the right tools, strategies & other key points as it will progress. With this course, you will understand data analytics, its types, data analytics life cycle, and data preparation.

The prime focus of this online tutorial will be to train you for data analytics by providing in-depth knowledge of all the ins & outs of this concept. You will learn analytics tools, terminologies, data visualization & so much more. In the end, it also covers a case study & a project wherein, you will be creating an analytics report all by yourself!

Key Concepts That You Will Learn

  • Basics of analytics

  • Descriptive Analytics, Diagnostic Analytics, Predictive Analytics

  • Data analytics life cycle & data preparation

  • Data visualization

  • Data analytics & data visualization tools

  • Case study on Netflix

  • Project on creating Google analytics reports

Start off today to get a holistic understanding of data analytics for digital marketing!

What you will learn

  • Learn the fundamentals of marketing analytics
  • Learn how to leverage analytics for business growth


  • Basic knowledge of digital marketing is sufficient for completing the course
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Frequently asked questions

  • Price: $49.99
  • Platform: Udemy
  • Language: English
  • 1 hours 51 minutes
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bestcourses score: 4.3/10

There are most likely better courses available for this topic.