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Google Analytics For Bloggers and Content Owners
Learn how to set Up Google Analytics, Track Marketing Analytics and Increase Traffic, and make data driven decisions abo
Created by Joseph Holbrook (The Cloud Tech Guy), offered on Udemy
To make sure that we score courses properly, we pay a lot of attention to the reviews students leave on courses and how many students are taking a course in the first place. This course has a total of 16139 students which left 37 reviews at an average rating of 4.35, which is average.
We analyze course length to see if courses cover all important aspects of a topic, taking into account how long the course is compared to the category average. This course has a length of 1 hours 59 minutes, which is pretty short. This might not be a bad thing, but we've found that longer courses are often more detailed & comprehensive. The average course length for this entire category is 3 hours 13 minutes.
This course currently has a bestcourses score of 6.7/10, which makes it an average course. Overall, there are probably better courses available for this topic on our platform.
As a digital product owner, blogger or affiliate marketer it can be very difficult to understand where to focus our marketing efforts. Data is being generated everywhere while also being collected by numerous methods in tour digital world. Discovering business and technical insights from these data streams requires learning how to effectively use the best available analytical tools at our disposal. Google Analytics provides an astounding array of capabilities that, when used correctly, will guide your myriad of technical, business, professional and even personal decisions in a data driven direction.
Knowing what metrics, tools, and services are available to provide insight into your digital product’s performance is critical to reaching the best researched and reasoned conclusions possible
During this course we will be reviewing Google Analytics toolsets to provide you step by step instructions on how to setup Google Analytics to provide comprehensive and actionable insights. Actionable tips and tricks will be provided to help you articulate your goals, increase conversions, and use your digital products to improve your business.
Lastly, we will identify the reporting sections within Google Analytics which have the greatest impact on digital products. I will walk through the class with steps required to get to the relevant data, analyze the data and even exporting this data outside Google Analytics to investigate further.
This training is about how to derive immediate value from Google Analytics and its constantly expanding suite of analytical tools and resources. This course is important for anyone wanting an intensive learning approach that will provide you with immediate actionable tasks that will also provide you deep insight into your digital products performance. The course will cover both the basics and the most important intermediate features of Google Analytics.
The first part of the course covers the basics and will be focused around webmaster tasks such as how to setup Google Analytics to see how to get the tracking code for your website, how to install the tracking code in WordPress, analyze where traffic is coming into an existing website, and find the keywords working best that will provide you the best search impressions and clicks for your digital products.
The second part of the course will cover Intermediate level topics such as Attribution, assisted conversions, Analytics Intelligence, Table Booster, URL Builder, Da Vinci Tools, Real Time Tracking as well as many other metrics, alerts or reports. A detailed explanation on how and why the volume of sessions and clicks differs in regard to paid campaigns tools like Google Ads or Facebook Ads.
What you will learn
- Use Google Analytics to provide insight and key data driven decisions
- Use Google Search Console to locate keywords that are driving interest
- How to set Up Google Analytics to Collect Actionable Data Results
- How to use Google Analytical Tools such as Analytics Intelligence, Table Booster, URL Builder, Da Vinci Tools, Real Time Tracking as well as many others.
- How to Install Google Analytics APIs to automate reporting and join Google Analytics data with your business data.
- Document Insights and Make Data Driven Decisions to Grow your digital product
- Get Hands on Experience with Google Analytics Demo Account
- Find out what it takes to complete the Google Analytics Individual Qualification
- How to use Google Analytics data in Google BigQuery for additional insight
- Participants should have a website, blogging site, mobile application to use with Google Analytics
- A basic understanding of using Google Chrome in order to install extensions