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Insightful Customer Interviews for Product Managers
Direct conversations with real customers to gain insight, test product concepts, and drive product success
Created by Todd Birzer, offered on Udemy
bestcourses score™
Student feedback
5.7/10To make sure that we score courses properly, we pay a lot of attention to the reviews students leave on courses and how many students are taking a course in the first place. This course has a total of 1058 students which left 165 reviews at an average rating of 4.5, which is average.
Course length
9/10We analyze course length to see if courses cover all important aspects of a topic, taking into account how long the course is compared to the category average. This course has a length of 4 hours 14 minutes, which is pretty short. This might not be a bad thing, but we've found that longer courses are often more detailed & comprehensive. The average course length for this entire category is 3 hours 13 minutes.
Overall score
6.3/10This course currently has a bestcourses score of 6.3/10, which makes it an average course. Overall, there are probably better courses available for this topic on our platform.
Description
A deep, intuitive customer understanding powers all our work as product managers - from strategy to new product development to our search for growth. Surveys, product usage data, AB tests - they all help us understand our customers, but our best tool (by far) is direct interviews with real customers.
These in-depth interviews - either in-person or via video conferencing - help us understand our customers' needs, motivations, and hopes. They connect us to (quoting Amazon CEO Jeff Bezos) the "heart, intuition, curiosity, play, guts, taste" of a remarkable customer journey.
And these interviews give us a chance to test our product concepts, refining and retesting them until we find true customer value.
Given the critical importance of these interviews, you would think we would all be good at these. But these interviews are tough to get right - it is challenging for all of us to get deep, unbiased insight out of these interviews. We need techniques, skills, and practice.
This course is designed to give you these skills. Specifically, we'll help you develop the skills you need to:
Interview and observe customers in a way that gets to their articulated and unarticulated needs
Test product concepts, in an interview setting, with approaches that yield a wealth of unbiased information to guide new product development
Analyze customer needs for insight to guide strategy, new product development, and your search for growth
We'll do this with a set of engaging lectures, company examples, tools, templates, and practice activities.
We hope you will join us!
What you will learn
- Interview and observe customers in a way that gets to the heart of their articulated and unarticulated needs
- Test product concepts, in a customer interview setting, with approaches that yield a wealth of unbiased information to guide product development
- Analyze customer needs to derive insight to guide product strategy, new product development, and your search for growth
Requirements
- A basic understanding of product management
