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Creating Strategic and Operational Marketing Plans
Creating Strategic and Operational Marketing Plans
Created by Usama Adnan Ali Al Lawati, offered on Udemy
bestcourses score™
Student feedback
6.6/10To make sure that we score courses properly, we pay a lot of attention to the reviews students leave on courses and how many students are taking a course in the first place. This course has a total of 6977 students which left 59 reviews at an average rating of 4.45, which is average.
Course length
9/10We analyze course length to see if courses cover all important aspects of a topic, taking into account how long the course is compared to the category average. This course has a length of 2 hours 52 minutes, which is pretty short. This might not be a bad thing, but we've found that longer courses are often more detailed & comprehensive. The average course length for this entire category is 2 hours 53 minutes.
Overall score
6.8/10This course currently has a bestcourses score of 6.8/10, which makes it an average course. Overall, there are probably better courses available for this topic on our platform.
Description
At the end of this course, you will be able to:
1. Understand various business orientations and the emerging of the Marketing Orientation
2. Define key Marketing concepts from credible academic and professional references
3. Explain the Marketing scope and its importance for any organization
4. Outline vital Ethical considerations when practicing marketing
5. Explain the Marketing Planning Process based on the APIC framework
6. Conduct comprehensive Workshops to generate the Strategic and Operational Marketing Plans for your company using the provided templates and the step-step guidelines
7. Analyze the market by a critical assessment of the Macro, Micro, and Task environments
8. Reflect on best international marketing practices through many cases studies at different sectors
9. Conduct Market Audit using analytical tools like PESTEL, 5 Forces, and Mickens's 7Ss
10. Design and generate Strategic Marketing Goals by applying SOWT and TOWS tools
11. Recommending best Marketing Strategic Options through critical scoring assessment using the SAF tool
12. Use the Ansoff Matrix to identify the overall direction of the Marketing Strategy
13. Understand the concepts of Segmentation, Targeting, and Positions (STP)
14. Defining and managing the 7Ps of the Marketing Mix
15. Demonstrate the elements of the Corporate Identity Mix
16. Understand the Customer Journey while assessing various touchpoints
17. Developing Operational Marketing Plans based on SMART objectives
What you will learn
- 1. Understand various business orientations and the emerging of the Marketing Orientation
- 2. Define key Marketing concepts from credible academic and professional references
- 3. Explain the Marketing scope and its importance for any organization
- 4. Outline vital Ethical considerations when practicing marketing
- 5. Explain the Marketing Planning Process based on the APIC framework
- 6. Conduct comprehensive Workshops to generate the Strategic and Operational Marketing Plans using the provided templates and the step-step guidelines
- 7. Analyze the market by a critical assessment of the Macro, Micro, and Task environments
- 8. Reflect on best international marketing practices throgh many cases studies at different sectors
- 9. Conduct Market Audit using analytical tools like PESTEL, 5 Forces, and Mickens’s 7Ss
- 10. Design and generate Strategic Marketing Goals by applying SWOT and TOWS tools
- 11. Recommending best Marketing Strategic Options through critical scoring assessment using the SAF tool
- 12. Use the Ansoff Matrix to identify the overall direction of the Marketing Strategy
- 13. Understand the concepts of Segmentation, Targeting, and Positions (STP)
- 14. Defining and managing the 7Ps of the Marketing Mix
- 15. Demonstrate the elements of the Corporate Identity Mix
- 16. Understand the Customer Journey while assessing various touchpoints
- 17. Developing Operational Marketing Plans based on SMART objectives
Requirements
- There are no specific requirements for this course. All that it needs is your open mind and creativity
- Like Swimming, Marketing is only learned by practice. So try to apply the course content at your organization
- I would say that the content is intensive. I have extracted and summarised data from more than ten marketing books, 20 case studies, and many examples from my experience in the private, public, and academic sectors
